Après plusieurs mois de difficultés, notre entreprise n’est plus en mesure d’assurer la continuité des services. L’accès à nos logiciels sera interrompu le 27 juin 2025 à 23h59. Un immense merci pour votre confiance et votre soutien au fil des années.

The evolution of testimonials

Testimonials have evolved over time as a marketing tool, from oral testimonials, the famous word-of-mouth, to written testimonials, propelled in particular by ecommerce sites. And finally to video testimonials, with the rise of technological means.

Earplugs

Word of mouth is the world’s oldest testimonial format. This is the very essence of recommendation. Before the advent of various information technologies, this was the only way for a company or retailer to build its reputation with the help of satisfied customers.

Written testimonials

The use of written testimonials has been common practice for many years, with companies collecting and sharing written statements from satisfied customers to build trust and credibility with potential customers. This has been democratized by the spread of the Internet and online sales in particular. E-commerce sites widely promote customer testimonials, or to be more precise, customer reviews. They reassure consumers before they make a purchase.

Video testimonials

However, the rise of social media, the miniaturization and accessibility of video recording technologies, and online platforms have led to the emergence of video testimonials. They offer potential customers a more personal and engaging way to discover a product or service.
Video testimonials allow customers to share their experiences through video, which can be more effective in building trust and credibility than written testimonials.

Conclusion

In addition, the use of video analytics and AI could help companies to better understand and target their audience with video testimonials in the future.

Overall, the use of testimonials will continue to evolve and change over time.

See our article on the evolution of video testimonials over the next 5 years.

Company: how can I boost my brand’s credibility?

It's becoming easier and easier to launch a business and compete with established companies. A good way to protect your company against new players is credibility.Building credibility means collecting social proof.It's a powerful asset that will differentiate you and...

10 ways video testimonials make coaches rich

Coaches, whether online or offline, need more than anyone to prove the relevance and effectiveness of their coaching to their prospects.But the coaches don't have anything concrete to show.And as we often say: who better to talk about your services than your...

Why should you focus on your credibility today?

Numerous companies in all marketsStarting a business has never been easier. With simplified procedures, easy access to information and an ever-increasing number of training courses in every field, it's easier to set up a business today than it was 10 years ago. Even...

How do I add a video to my Google business listing?

It's your Google listing that appears first when someone searches for your company or a service you offer. Adding a video to your Google listing gives you an extra edge. It's the key to optimizing your search engine optimization! So adding a video testimonial can help...

Is text testimony dead?

Just as we announced the end of influencers a few years ago, we believe that text reviews as we know them today are set to disappear. Not because social proof will no longer be a powerful psychological bias for the buyer...but rather because it will have lost its...

5 tips to convince your customers to record a video testimonial

Getting a video testimonial requires a few more steps and a bit more guidance from your customers than getting a text review, that's for sure! But here are 5 tips to help you get there: ExplainFirst of all, explain to your customer why you want to produce video...

5 reasons to make customer testimonials UGC videos

Customer testimonials are appearing more and more frequently in the BtoB sector, but are still mostly in text format. And yet, making them in video means relying on the most widely consumed medium on the Internet. In fact, only 20% of prospects read the text on a...

5 ways video testimonials can help you launch a business

Starting a business is a journey fraught with obstacles. And the search for social proof often takes a back seat at first. And yet, investing in them, and in particular video testimonials, right from the start of your business, is a major asset.Here are 5 ways video...

The future of video testimonials in the next five years

Video testimonials are becoming increasingly popular in BtoB marketing.These videos are effective for companies that want to gain credibility with their prospects. Let's imagine what the future of video testimonials might look like...Augmented realityIn the next 5...

What does “UGC” mean?

You're on Linkedin or Tiktok, you're closely following news from the marketing and communications sphere, and you see the term UGC coming up more and more in certain videos or posts. What's this new marketing term? We've come to the right place to explain...

After social proof, social doubt

You are standing in front of a restaurant with which you have a reservation. You'll notice a number of rewards displayed on the wall. Apparently, this restaurant was voted "best restaurant" according to a well-known guide every year from 2010 to 2020. But why is it...

3 video testimonial best practices to apply as a matter of urgency!

Video testimonials require a few best practices that you should be aware of to quickly improve your reputation. In this article, the top 3 best practices to apply as a matter of urgency!Best practice no. 1: systematically request a video testimonial for every sale.You...

Save your business with video testimonials alone

There can be many reasons why a company is in difficulty. One common reason is that the company is not sufficiently differentiated in a competitive market, and lacks credibility in relation to its competitors. Action must then be taken to improve the company's...

How can you generate UGC for your company?

In a previous article, we looked at what UGC is and how it can be applied to any type of business. The advantages of UGC are many: it's cheap to produce, effective thanks to its authenticity, and turns your customers into ambassadors. This time, we're going to show...

Why are video testimonials cuter than kittens?

It's an intriguing question. Some might even call it bizarre. But wait a little longer for the explanations.Why kittens?If we're talking about kittens, it's because some companies don't hesitate to use kittens as a means of communication to attract the attention of...

How can video testimonials boost your conversion?

A few years ago, video testimonials were only used by companies with large marketing budgets. Today, this is no longer just an option for major brands. Why so much power? The answer is simple: because people prefer to trust people they identify with rather than...

How can video testimonials change your business?

Companies can see their future impacted by the addition of video customer testimonials. By bringing the power of social proof", video testimonials boost corporate reputation. Find out more about all the aspects of this change in this article.Video testimonials create...

AI is a danger for video testimonials

Since the arrival of ChatGPT in our daily lives, generative AIs have multiplied. For creating logos, images, text, chatbots...and even videos. Today, it's possible to create fake video testimonials with the help of AI, albeit with some effort. AI can therefore...

4 – 5 ways to capture customer testimonials on video

If you're reading this introduction, you already know that video customer testimonials are a highly effective way of standing out from the crowd. Your customers become true ambassadors for your company, spreading the word. In this article, we give you 5 ways to...

Video testimonials: a powerful tool for increasing your conversion rate

In an increasingly competitive digital world, gaining an edge can often mean the difference between success and failure. One of the most effective tools for achieving this is the use of video testimonials. This article will examine the importance of the conversion...

How to build a solid reputation as an entrepreneur

In today's world, being self-employed is no mean feat. Faced with fierce competition and an increasingly demanding public, reputation has become a precious currency. Building a solid reputation is essential to gaining the trust of potential customers and building a...

9 reasons why you should talk to your boss about video testimonials.

You're a marketing or communications professional. You're on top of all the latest trends that will enable your company to outperform all your competitors. And in particular, the latest big marketing trend for reputation-building: video testimonials.But unfortunately,...

15 key steps for making video testimonials

Would you like to start making video testimonials but don't know how? If you use our Charlie tool, it'll be very simple, as we'll guide you through every step.If you want to do it yourself, then here's a short guide with the 15 steps you need.1. Identify satisfied...

Your first growth marketing action as a beginner.

When we talk about "Growth Marketing", it can seem a complicated and vast discipline. It covers a lot of ground and there's a lot to know. That's true... only in part. Everyone can take the first Growth action at their own level, and we'll see how.What is "Growth...

11 things about video testimonials your teachers didn’t tell you.

Are you a student? Have you studied marketing or communications? Or simply studies on these subjects? Then this article is for you. Here are 11 things you need to know that your teachers haven't told you.1. Video testimonials can be more effective than written...

Why video testimonials are changing the rules of the game

Video testimonials are gaining in popularity and effectiveness as a marketing tool, as they offer potential customers a more personal and engaging way to learn about a product or service.Positive experiencesBy highlighting the positive experiences of existing...

6 questions to ask a customer after an online training course

Charlie is a great tool for those in the personal services industry, because social proof (video testimonials) is the best selling point, if not the only one.In fact, online coaches and trainers need their customers to recommend their services to others in order to...

5 tips to convince a customer to make a video testimonial

When you're making your first video testimonials, it can be complicated to convince your customers to agree to testify. The first difficulty is convincing yourself! Often, our best customers were initially reticent about video testimonials. They were afraid to...

Customer testimonial: What are the right questions to ask?

Number of questionsWith video testimonials, the number of questions is limited. Not for technical reasons, but to maximize broadcast performance. Indeed, if the testimonial video is too long, your target audience won't watch it all the way through, and may miss out on...