Is text testimony dead?

Just as we announced the end of influencers a few years ago, we believe that text reviews as we know them today are set to disappear.

Not because social proof will no longer be a powerful psychological bias for the buyer…but rather because it will have lost its credibility.

In the future, human recommendation will be the only sure thing in a fast-changing world.

AI revolutionizes the Internet

For several months now, thanks to his answers, which are as pertinent as a human being writing at lightning speed. A formidable tool.

But it didn’t take long for a few clever people to use AI to write Linkedin posts, articles, comment on social networks and of course…make fake reviews!

FakeNews-illustration

Buyers are losing their reassurance buoys, while low-quality products, scams and unscrupulous companies are on the rise.

Some players, such as Amazon and Firefox, will use AI to combat AI by automatically detecting false reviews. We believe that a different approach is preferable.

Humanizing recommendations

Because man has retained his primitive reflexes and cognitive biases, he will always trust a human more than a machine.

And as a logical consequence, a buyer will trust a video testimonial where he sees a human speaking rather than a text testimonial potentially written by an AI.

Conclusion

Today, technology not only makes it possible to create fake reviews thanks to AI, it also makes it easy to share video testimonials.

Now you know which one we at YourCharlie prefer 🙂

Sources :
https://www.cnbc.com/2023/04/25/amazon-reviews-are-being-written-by-ai-chatbots.html

https://www.phonandroid.com/firefox-pourra-bientot-detecter-les-faux-avis-ecrits-par-une-ia-sur-les-sites-de-vente.html

https://fr.wikipedia.org/wiki/Biais_cognitif

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