How can video testimony save you from the dangers of AI? Since the arrival of ChatGPT in our daily lives, generative AIs have multiplied. For creating logos, images, text, chatbots…and even videos. Today, it’s possible to create fake video testimonials...
3 video testimonial best practices to apply as a matter of urgency! You can no longer ignore social proof to develop your business. They are essential to establish credibility in the eyes of your potential buyers. Video testimonials are social proof par excellence,...
5 tips to convince a customer to make a video testimonial When you’re just starting out in video testimonials, you can run into a number of difficulties. The first difficulty is convincing yourself! Often, our best customers were initially reticent about video...
5 benefits of video testimonials Video testimonials enhance your reputation. Do you know the classic text testimonial? The one everyone puts on their sales pages. Video testimonials are the enhanced version of text testimonials. It has the same effect on your...
How can video testimonials change your business? Video testimonials create credibility Text testimonials allow you to collect feedback from your customers following a service. It’s an easy way to highlight the quality of your services. But today, they are...
How do I add a video to my Google business listing? It’s your Google listing that appears first when someone searches for your company or a service you offer. It’s the key to optimizing your search engine optimization! So adding a video testimonial can...
What is the first Growth Marketing action for beginners? When we talk about “Growth Marketing”, it can seem a complicated and vast discipline. It covers a lot of ground and there’s a lot to know. That’s true… only in part. Everyone can...
Is text testimony dead? Just as we announced the end of influencers a few years ago, we believe that text reviews as we know them today are set to disappear. Not because social proof will no longer be a powerful psychological bias for the buyer…but rather...
The added value of video testimonials for your business In a world where everything has become digital, companies are constantly looking for ways to stand out from the constant noise. Video testimonials can be an effective strategy for achieving this. In this article,...
4 – 5 ways to capture customer testimonials on video If you’re reading this introduction, you already know that video customer testimonials are a highly effective way of standing out from the crowd. Your customers become true ambassadors for your company,...
Video testimonials: a powerful tool for increasing your conversion rate In an increasingly competitive digital world, gaining an edge can often mean the difference between success and failure. One of the most effective tools for achieving this is the use of video...
Why should you focus on your credibility today? Numerous companies in all markets Starting a business has never been easier. With simplified procedures, easy access to information and an ever-increasing number of training courses in every field, it’s easier to...
How to build a solid reputation as an entrepreneur In today’s world, being self-employed is no mean feat. Faced with fierce competition and an increasingly demanding public, reputation has become a precious currency. Building a solid reputation is essential to...
Company: how can I boost my brand’s credibility? It’s becoming easier and easier to launch a business and compete with established companies. A good way to protect your company against new players is credibility.Building credibility means collecting social...
How can you generate UGC for your company? In a previous article, we looked at what UGC is and how it can be applied to any type of business. The advantages of UGC are many: it’s cheap to produce, effective thanks to its authenticity, and turns your customers...
What does “UGC” mean? You’re on Linkedin or Tiktok, you’re closely following news from the marketing and communications sphere, and you see the term UGC coming up more and more in certain videos or posts. What’s this new marketing term?...
How do you convince your customers to record a testimonial? Intro Video testimonials are social proof number 1. You know that, I’ve said it often enough here on this channel, and so have my guests. But it’s not always easy to collect testimonials from...
How to broadcast your video testimonials (5 tips) Video testimonials are great. Making the most of it is better!Collecting customer testimonials is undoubtedly the most complicated part. So as not to waste all your efforts, you need to make the most of this precious...
15 key steps for making video testimonials Would you like to start making video testimonials but don’t know how? If you use our Charlie tool, it’ll be very simple, as we’ll guide you through every step. If you want to do it yourself, then...
5 ways video testimonials can help you launch a business Starting a business is a journey fraught with obstacles. And the search for social proof often takes a back seat at first. And yet, investing in them, and in particular video testimonials, right from the start...
6 questions to ask a customer after an online training course Charlie is a great tool for those in the personal services industry, because social proof (video testimonials) is the best selling point, if not the only one.In fact, online coaches and trainers need their...
How to start using video testimonials from your customers You’ve probably heard in podcasts or youtube videos that using video testimonials in your marketing can be a game-changer. Or maybe even read about it in one of our articles. Want to get started but...
7 crazy (but true) things about video testimonials Marketing expert or not, video testimonials contain a few universal truths that everyone needs to know. Here are 7 crazy (but true) things about video testimonials. 1. Video testimonials are more effective than...
Why are video testimonials cuter than kittens? It’s an intriguing question. Some might even call it bizarre. But wait a little longer for the explanations. Why kittens? If we’re talking about kittens, it’s because some companies don’t hesitate...
10 ways video testimonials make coaches rich Coaches, whether online or offline, need more than anyone to prove the relevance and effectiveness of their coaching to their prospects.But the coaches don’t have anything concrete to show.And as we often say: who...
9 reasons why you should talk to your boss about video testimonials. You’re a marketing or communications professional. You’re on top of all the latest trends that will enable your company to outperform all your competitors. And in particular, the latest...
The evolution of testimonials Testimonials have evolved over time as a marketing tool, from oral testimonials, the famous word-of-mouth, to written testimonials, propelled in particular by ecommerce sites. And finally to video testimonials, with the rise of...
Save your business with video testimonials alone There can be many reasons why a company is in difficulty. One common reason is that the company is not sufficiently differentiated in a competitive market, and lacks credibility in relation to its competitors. Action...
