5 tips to convince a customer to make a video testimonial

When you’re making your first video testimonials, it can be complicated to convince your customers to agree to testify.

The first difficulty is convincing yourself! Often, our best customers were initially reticent about video testimonials. They were afraid to disturb. They didn’t dare ask, assuming their customers would refuse. All these prejudices turned out to be wrong, and their customers were delighted to testify on camera for the company.

Here are 5 tips to help you convince your first customers to make a video testimonial.

Tip 1: Choose the right customers for your first video testimonials.

If you’ve never done video testimonials before, it’s best to start with your best customers. This will have 2 advantages: you’ll feel more confident about getting started, and you’ll dare to ask them. Secondly, it will make it easier for you to convince other customers once they’ve seen the first videos.
Start by choosing the customers with whom you have the most affinity. They’ll be more likely to accept out of sympathy and because they trust you completely.

Once you’ve succeeded with this first group of customers, ask your customers who are the most loyal to your company. Those who have been with you for several years and make up a significant proportion of your sales. Because you’ve been doing them a service for several years and they’re fully satisfied with it, they’ll be more inclined to help you and proudly show themselves on video for you.

Then choose the customers who might be interested in testifying on video for you. Video testimonials represent a free showcase for their business. If you promise to promote their video testimonials via articles or “Use Case” pages, this can be a great opportunity for their business. Of course, this works especially well if you’re in the B2B sector.

Tip 2: Asking at the right time is the key to convincing your customers.

This is the most common mistake made by those who are unable to obtain video testimonials. Requests for video testimonials when customers haven’t even been delivered. Or the request is made months or even years later. The customer doesn’t remember, and the euphoria has long since subsided.

Asking for a video testimonial at the right time is the key to success. In fact, it’s the main factor that determines whether a customer accepts or not.

The best time to ask for a video testimonial is when customer satisfaction is at its highest, and the euphoria associated with that feeling. But beware: the euphoria linked to this state of satisfaction can quickly subside. In just a few days in some cases.

This is usually within 24-48 hours of ****the final delivery of your service. To help you detect this moment, there are signs that the customer will pass on to you. Generally, if he does a great review on Google, you can ask him if he’d be willing to do one on video too. Another sign is when the customer tells you, in writing or by telephone, that he or she is completely satisfied. You must react immediately by suggesting that he say this in a video testimonial.

With this method, your success rate will soar. Our best customers have a 90% or even 100% success rate.

Tip 3: Use psychology to convince your customers to make a video testimonial.

Psychological biases are often used in marketing to manipulate buyers’ brains into taking the desired action: buying, registering, etc…

But you can also use these methods to convince your customers to do something else: testify on video for you.

The most widely used psychological bias is that of reciprocity. In other words, if we do our customers a favor, they’ll be grateful and more inclined to do us a favor in return.

For example, you offer a bonus in your service and in return you ask if you can have a video testimonial.

Another psychological bias that can work is that of social influence. If you show him that dozens of other customers have testified on video before him, then he’ll be more inclined to accept in order to do as the others have done.

You should use these methods primarily on people who are most likely to hesitate or refuse to testify on video.

Tip 4: Reassure customers before making a video testimonial.

Some of your customers are uncomfortable with the idea of being filmed. There are several reasons for this:

– Fear of failure
– Sense of judgment
– Anticipating a disappointing result
– Loss of control over one’s image

In most cases, these fears are unjustified. You’ll need to identify the problem(s) and reassure your customers about them. Generally, if he doesn’t want to testify, it’s not because of you but more because of himself. So you’ll need to be a fine psychologist! Here are some answers to help you:

Fear of not making it.

You give him the questions in advance so that he can prepare himself. You guide him step-by-step through the registration process. Finally, reassure him that if there’s a problem, you can always start again.

Sense of judgment

Today, filming has become very common with the arrival of social networks. Everyone speaks up. With the exception of a few platforms where haters are more prevalent (TikTok, Facebook), people tend to be friendly. On the other hand, it’s very likely that his goodwill will increase thanks to this video!

Fear of a disappointing result.

You must make it clear to your customer that you don’t expect a perfect result. His job is not to act. What will make us believe in this video testimony is precisely these little imperfections in his words (hesitations, stammerings) which will tell us that he’s not an actor paid for that. So don’t pressure your customer to deliver.

Loss of control over one’s image

If your customer objects to this, you need to negotiate with him where his video testimonial will be broadcast. It often happens that people don’t want to appear on social networks, but accept to appear on the company’s website. You can also reassure them by revealing how you plan to communicate around this video testimonial, for example, by publishing it on Linkedin, in a newsletter or in a blog post.

Tip 5: Reward customers.

In most cases, your customers will gladly provide a video testimonial without asking for anything in return. Just happy to have helped you. But sometimes, offering a reward in exchange for a video testimonial is enough to remove the last objections.

But be careful: the reward must be an incentive, not a financial transaction, otherwise your video testimonial will be completely biased and lose its authenticity value. It shouldn’t be said that people are paid to say good things about you.

The amount of the reward should therefore be small, and more akin to gifts. Ideally, you should offer a gift related to your company’s activity. A free product, a discount on the next purchase, a bonus service, etc…

Alternatively, you can give a gift related to your customer’s business, showing that you know them well and care about them.

By applying these 5 tips, you’ll be able to collect your first video testimonials. The first ones are the hardest, then your customers will get used to the process as they get to know you through these videos. Each business has its own specificities, and each customer is different. So you’ll find your own method that works for convincing your customers to make a video testimonial.

9 reasons why you should talk to your boss about video testimonials.

You're a marketing or communications professional. You're on top of all the latest trends that will enable your company to outperform all your competitors. And in particular, the latest big marketing trend for reputation-building: video testimonials.But unfortunately,...

Why should you focus on your credibility today?

Numerous companies in all marketsStarting a business has never been easier. With simplified procedures, easy access to information and an ever-increasing number of training courses in every field, it's easier to set up a business today than it was 10 years ago. Even...

4 – 5 ways to capture customer testimonials on video

If you're reading this introduction, you already know that video customer testimonials are a highly effective way of standing out from the crowd. Your customers become true ambassadors for your company, spreading the word. In this article, we give you 5 ways to...

Customer testimonial: What are the right questions to ask?

Number of questionsWith video testimonials, the number of questions is limited. Not for technical reasons, but to maximize broadcast performance. Indeed, if the testimonial video is too long, your target audience won't watch it all the way through, and may miss out on...

10 ways video testimonials make coaches rich

Coaches, whether online or offline, need more than anyone to prove the relevance and effectiveness of their coaching to their prospects.But the coaches don't have anything concrete to show.And as we often say: who better to talk about your services than your...

5 reasons to make customer testimonials UGC videos

Customer testimonials are appearing more and more frequently in the BtoB sector, but are still mostly in text format. And yet, making them in video means relying on the most widely consumed medium on the Internet. In fact, only 20% of prospects read the text on a...

Is text testimony dead?

Just as we announced the end of influencers a few years ago, we believe that text reviews as we know them today are set to disappear. Not because social proof will no longer be a powerful psychological bias for the buyer...but rather because it will have lost its...

Top 5 advantages of video testimonials

N°1 - Video testimonials enhance your reputation.Do you know the classic text testimonial? The one everyone puts on their sales pages. Video testimonials are the enhanced version of text testimonials. It has the same effect on your reputation, only better. Only more...

AI is a danger for video testimonials

Since the arrival of ChatGPT in our daily lives, generative AIs have multiplied. For creating logos, images, text, chatbots...and even videos. Today, it's possible to create fake video testimonials with the help of AI, albeit with some effort. AI can therefore...

How can video testimonials change your business?

Companies can see their future impacted by the addition of video customer testimonials. By bringing the power of social proof", video testimonials boost corporate reputation. Find out more about all the aspects of this change in this article.Video testimonials create...

5 tips to convince your customers to record a video testimonial

Getting a video testimonial requires a few more steps and a bit more guidance from your customers than getting a text review, that's for sure! But here are 5 tips to help you get there: ExplainFirst of all, explain to your customer why you want to produce video...

How to broadcast your video testimonials (5 tips)

Video testimonials are great. Making the most of it is better!Collecting customer testimonials is undoubtedly the most complicated part. So as not to waste all your efforts, you need to make the most of this precious material to get the most out of the time/money...

How do I add a video to my Google business listing?

It's your Google listing that appears first when someone searches for your company or a service you offer. Adding a video to your Google listing gives you an extra edge. It's the key to optimizing your search engine optimization! So adding a video testimonial can help...

How do you convince your customers to record a testimonial?

IntroVideo testimonials are social proof number 1. You know that, I've said it often enough here on this channel, and so have my guests. But it's not always easy to collect testimonials from customers. Beyond the technical aspect, you need to be able to convince them...

3 video testimonial best practices to apply as a matter of urgency!

Video testimonials require a few best practices that you should be aware of to quickly improve your reputation. In this article, the top 3 best practices to apply as a matter of urgency!Best practice no. 1: systematically request a video testimonial for every sale.You...

Your first growth marketing action as a beginner.

When we talk about "Growth Marketing", it can seem a complicated and vast discipline. It covers a lot of ground and there's a lot to know. That's true... only in part. Everyone can take the first Growth action at their own level, and we'll see how.What is "Growth...

Why video testimonials are changing the rules of the game

Video testimonials are gaining in popularity and effectiveness as a marketing tool, as they offer potential customers a more personal and engaging way to learn about a product or service.Positive experiencesBy highlighting the positive experiences of existing...

Company: how can I boost my brand’s credibility?

It's becoming easier and easier to launch a business and compete with established companies. A good way to protect your company against new players is credibility.Building credibility means collecting social proof.It's a powerful asset that will differentiate you and...

The future of video testimonials in the next five years

Video testimonials are becoming increasingly popular in BtoB marketing.These videos are effective for companies that want to gain credibility with their prospects. Let's imagine what the future of video testimonials might look like...Augmented realityIn the next 5...

The added value of video testimonials for your business

In a world where everything has gone digital, companies are constantly looking for ways to stand out from the constant noise. Video testimonials can be an effective strategy for achieving this. In this article, we'll explore why video testimonials are so valuable. How...

7 crazy (but true) things about video testimonials

Marketing expert or not, video testimonials contain a few universal truths that everyone needs to know.Here are 7 crazy (but true) things about video testimonials.1. Video testimonials are more effective than written testimonials in building trust and credibility with...

Marketing: What is “UGC”? Explanations.

If you follow marketing trends closely, you may have heard of "UGC" without knowing what it means. It's time to shed some light on the subject with this article to fully understand the ins and outs of this new marketing method.What does UGC stand for?UGC is an acronym...

How to build a solid reputation as an entrepreneur

In today's world, being self-employed is no mean feat. Faced with fierce competition and an increasingly demanding public, reputation has become a precious currency. Building a solid reputation is essential to gaining the trust of potential customers and building a...

How can you generate UGC for your company?

In a previous article, we looked at what UGC is and how it can be applied to any type of business. The advantages of UGC are many: it's cheap to produce, effective thanks to its authenticity, and turns your customers into ambassadors. This time, we're going to show...

Why are video testimonials cuter than kittens?

It's an intriguing question. Some might even call it bizarre. But wait a little longer for the explanations.Why kittens?If we're talking about kittens, it's because some companies don't hesitate to use kittens as a means of communication to attract the attention of...

Save your business with video testimonials alone

There can be many reasons why a company is in difficulty. One common reason is that the company is not sufficiently differentiated in a competitive market, and lacks credibility in relation to its competitors. Action must then be taken to improve the company's...

Video testimonials: a powerful tool for increasing your conversion rate

In an increasingly competitive digital world, gaining an edge can often mean the difference between success and failure. One of the most effective tools for achieving this is the use of video testimonials. This article will examine the importance of the conversion...

6 questions to ask a customer after an online training course

Charlie is a great tool for those in the personal services industry, because social proof (video testimonials) is the best selling point, if not the only one.In fact, online coaches and trainers need their customers to recommend their services to others in order to...

What does “UGC” mean?

You're on Linkedin or Tiktok, you're closely following news from the marketing and communications sphere, and you see the term UGC coming up more and more in certain videos or posts. What's this new marketing term? We've come to the right place to explain...