5 tips to convince your customers to record a video testimonial
Getting a video testimonial requires a few more steps and a bit more guidance from your customers than getting a text review, that’s for sure! But here are 5 tips to help you get there:
First of all, explain to your customer why you want to produce video testimonials and how you intend to use them.
For example, you could outline your strategy for convincing your customer to register with you. Let them know how you will distribute their testimonial: on your website? on your social networks? Which ones? How long will it stay online? or how often will you broadcast it?
Add value to
To increase your chances of receiving video testimonials from your customers, don’t hesitate to explain why you’ve chosen them in particular. Be honest and transparent about what it can do for you by registering for you.
Make him feel so important that it makes his testimony unique. unique. Give them value and make your customer feel indispensable.. You can highlight their expertise, for example, or the experience they have with you, or even the company they represent.
Motivate your customers! Motivation is an important driving force behind your need for video testimonials. Don’t hesitate to say you need his help.. Let him know that his help is really precious to you and that it won’t be possible without him! In general, people like to help and give advice to others. It enhances their ego. So don’t hesitate to ask them to do so, even if it means making them feel exceptional.
You’ll also need to reassure people worried about talking on camera, with our advice on filming themselves. You can also grant them a right of review before distribution. Let them know exactly what you expect of them and, above all, tell them not to worry. If it doesn’t work, you won’t broadcast, so there’s nothing to worry about.
Record an invitation video yourself can be a way of reassuring your interlocutor by setting an example. Film yourself with your phone or webcam to give your advice in person.
Finally, recovery is perhaps the most important point. our 5 tips for convincing your customers. It is usually necessary to several reminders through different communication channels before your customer decides to record a video testimonial.
People today are so solicited by e-mails that they are not necessarily seen, let alone read….To get a response to your request for video testimonials, you can’t be satisfied with a simple e-mail. You need to multiply your follow-ups via several communication channels: telephone, SMS, Linkedin…
It takes time and mental effort, but it’s essential if you want to get a response from your customer. Don’t give up after just one invitation.
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To sum up, to obtain video testimonials, you need to be transparent and honest with your customers: you need to Explain the ins and outs. The Motivate sufficiently and patiently. Reassure again and again. The Relaunch by multiplying channels.
By following this short recipe -normally- you’ll get the video testimonials you want!
Find out more: 5 reasons to make UGC video customer testimonials