Why are video testimonials cuter than kittens?
It’s an intriguing question. Some might even call it bizarre. But wait a little longer for the explanations.
Why kittens?
If we’re talking about kittens, it’s because some companies don’t hesitate to use kittens as a means of communication to attract the attention of Internet users.
These companies play on their audience’s feelings to capture their attention and deliver a commercial message behind it.
But instead of diverting attention with kittens that probably have nothing to do with their business, these companies would do better to attract attention with more authentic communication, focused on their products or services.
Authentic communication
Video testimonials also have the ability to generate emotions in your audience.
Some people will find video testimonials engaging and persuasive, while others may find them boring or interesting. Interviewees’ words and attitudes can trigger laughter, sympathy, curiosity and much more ….
In a way, some video testimonials could be considered cuter than kittens.
Conclusion
In addition, the effectiveness of video testimonials as a marketing tool depends on various factors, such as the quality of the videos, the relevance of the content to the audience and the overall effectiveness of the marketing strategy.
In general, the use of video testimonials can be an effective way of building trust and credibility with potential customers, but their effectiveness varies according to context and target audience.