15 key steps for making video testimonials

Would you like to start making video testimonials but don’t know how? If you use our Charlie tool, it’ll be very simple, as we’ll guide you through every step.

If you want to do it yourself, then here’s a short guide with the 15 steps you need.

1. Identify satisfied customers who are willing to provide a video testimonial about your product or service.

2. Write down your questions, no more than 5 to keep it short.

3. Start by asking your customers for testimonials by e-mail.

4. Follow up regularly with your customers until you get a positive response or not.

5. Obtain the customer’s permission to use their video testimonial for marketing purposes.

6. Shoot the video (remotely with a smartphone or webcam, for example).

7. Edit the video to create a polished testimonial that highlights the customer’s experience with your product or service.

8. Choose an appropriate platform to host the video testimonial, such as Youtube.

9. Integrate the video testimonial on your website or other marketing materials, making sure it’s prominently displayed and easy for potential customers to find.

10. Share the video testimonial on social networks to reach a wider audience and increase its visibility.

11. Use video testimonials as part of your overall marketing strategy, integrating them into e-mail campaigns, advertising and more.

12. Monitor the performance of your video testimonial and track its impact on your business, including any increase in sales.

13. Use video testimonial feedback to improve your product or service and enhance the customer experience.

14. Thank customers for providing video testimonials.

15. Continuously update your video testimonials to keep them relevant.

Conclusion

Over the next few articles, we’ll be taking a closer look at some of the key steps, and going into more detail on how to get started. Here you have a checklist of the steps you need to take to get started with video testimonials.

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