3 video testimonial best practices to apply as a matter of urgency!
Video testimonials require a few best practices that you should be aware of to quickly improve your reputation. In this article, the top 3 best practices to apply as a matter of urgency!
Best practice no. 1: systematically request a video testimonial for every sale.
You can never have too much social proof. It’s a universal truth that can be applied to every business. 3 video testimonials over the next 2 years are clearly not enough. If you want to increase your sales, you won’t have to settle for the minimum.
You need to set up a systematic video testimonial process. Each sale to a new customer = 1 video testimonial request. And of course, don’t wait to apply. Be sure to request it within 24-48 hours of delivery of your service. It’s when customer satisfaction is highest that the customer is most likely to accept. By imposing this rigor on yourself, you’ll quickly get a lot of video testimonials.
Betting on video testimonials in quantity will provide you with a lot of UGC (User Generated Content) content that will have several impacts on your business in the long term:
– Your customers become ambassadors. They won’t forget your company, and they’ll be talking about it.
– Your prospects will be impressed by your customer relations when they see so many people willing to film themselves for you.
– You’ll have plenty of videos to create content on social networks: best of, youtube, blog post, linkedin post etc…
Best practice no. 2: Display all video testimonials on the website.
Collecting large quantities of video testimonials is the first essential step to a top-notch reputation. But if you keep them to yourself, all that effort will be for nothing. You absolutely must display them on your website. That’s the least we can do.
There are 3 places where you can post your testimonials on your website.
Home page :
You can put them in the first part of your page, where you’d normally find the logos of all your customer references. It can even replace them. You can also put them in the last third of your home page for reassurance.
Sales page :
Video testimonials are quite effective as “use cases” accompanied by an action button. Putting humans on your sales pages considerably increases the conversion rate. Especially if they’re your real customers.
Dedicated page :
Creating a page dedicated to your video testimonials, directly accessible from the menu, is a very effective way of reassuring visitors, particularly in the personal services sector (coach, therapist, etc.).
Video testimonials on your site will change the way your prospects interact with you. They will no longer have any objections to seek reassurance about your support. They will be at an advanced stage of discussion, such as the technical details of your services.
Best practice no. 3: Put customers first when creating content.
Too few companies use video testimonials as part of their content strategy. And yet, using video social proof can be of interest to your prospects: discovery, reputation, use cases, retention, revenue.
Here are a few examples of how video testimonials can be used in a content strategy:
Write an article based on your customer’s video testimonial. Detail the problems encountered and how your customer solved them thanks to your solution. The video testimonial will illustrate the article.
Regularly highlight one of your customers in your newsletter, detailing their business and how your solution has helped them. Other customers will undoubtedly want to testify and be featured in the newsletter.
As soon as you have a video testimonial, share it in a Linkedin post. Be careful not to be too promotional, but rather to focus on the benefits your customer has obtained.
Use cases :
This is essential when you have a technical solution for B2B customers. The use case accompanied by a testimonial video will be 1,000 times more credible, as many use cases are invented by companies and not based on real customers.
Even if it’s not really content creation, it’s important to underline the fact that video testimonials can accompany your advertising campaigns. Properly integrated into your creative, they can improve the performance of your ads.