Why should you focus on your credibility today?
Numerous companies in all markets
Starting a business has never been easier. With simplified procedures, easy access to information and an ever-increasing number of training courses in every field, it’s easier to set up a business today than it was 10 years ago. Even easier when you’re self-employed. No need to go through a lawyer.
This impetus to create new businesses is boosted by the desire for post-covid freedom.
The market for online services and sales has become extremely dense. Unfortunately, some unscrupulous companies have failed to deliver quality service…
A crisis of confidence
This densification of the market, by necessity qualitative, has led to increased consumer mistrust. Every company makes the same promise, yet scams and unhappy customers are on the increase. Nobody wants to be a sucker.
Consumers are wary of companies with whom they have no purchasing experience.
Before buying, they’ll analyze, compare and look for social proof.
Those famous social proofs from customers who have already tested and approved the company.
Without testimonials, social doubt sets in and your conversion rate plummets.
To find out more about social doubt, read the article: After social proof, social doubt
Credibility is your best asset
Credibility has become the key to success. It’s the foundation on which customers decide to trust (or not) your company.
Credibility is an asset that will enable you to improve both acquisition and retention.
On the other hand, it is essential to work on your credibility over time.
It’s not enough to make an effort for a few weeks and then do nothing for months or even years. Your credibility needs to be nurtured over the course of projects and customers, so that you always have up-to-date social proof.
The impact of customer testimonials on credibility
Customer testimonials can greatly enhance a company’s credibility. Testimonials are social proof that shows potential customers that your product or service is not only effective, but has already been endorsed by others.
Video testimonials, in particular, are particularly powerful. They enable potential customers to see and hear directly from others who have used your services or products. This kind of authenticity can have a significant impact on your company’s perceived credibility.
How does YourCharlie facilitate the collection of customer testimonials?
YourCharlie is an online software program designed to facilitate the collection of video customer testimonials. It provides a step-by-step guide to inviting and convincing customers to record a video testimonial.
It’s also an all-in-one software package, with all the tools you need to record video responses, edit them automatically and quickly post the results on your website.