How can video testimonials change your business?
Video testimonials create credibility
Text testimonials allow you to collect feedback from your customers following a service. It’s an easy way to highlight the quality of your services.
But today, they are gradually losing their value.
The arrival of Artificial Intelligence has made it possible to industrialize the generation of fake customer testimonials on websites.
AI is not yet ready to create fake video testimonials. It is even less easy to industrialize this process.
Even today, video testimonials are a sure sign of credibility.
You can watch and hear your real customers testify on camera about the quality of your products and services.
Video testimonials: social proof reassures your buyers
Video testimonials are social proof for your potential buyers.
In other words, the fact that several people have approved your company is proof of their confidence in it. It’s a bit like seeing a full restaurant terrace next to an empty one. We figure the full restaurant must be better because more people approve of it.
Video testimonials are the best kind of social proof. In other words, the most effective at attracting potential buyers.
There are several reasons:
– It’s very difficult to make fake video testimonials.
– You can see and hear real customers.
– It’s easier to identify with someone whose face you can recognize.
That’s why putting a large number of video testimonials on your website will provide solid social proof that will reassure your buyers like a full restaurant terrace.
UGC content: video testimonials bring a human touch to your communications
In a digitalized world, where advertising is omnipresent on every channel… human brains are over-solicited with promotional messages.
Classic corporate communication will be drowned out by this constant noise.
That’s why UGC was born.
UGC (User Generated Content): content created by your real users (customers).
In other words, you’re going to use your customers to create content for your company, for more authentic communication.
This authenticity will stand out from messages that are too smooth and too expected.
UGC content will have a greater impact on your brand image and on social networks with your audience. You’ll come across as a more honest company that cares about its customers. Video testimonials are easy UGC content for your company to collect.
Your customers become your ambassadors
Video testimonials are a superpower. Turning your customers into ambassadors.
If your customer agrees to make a video testimonial, then you’ll be able to put him and his company in the spotlight. In the B2B sector, it’s a great opportunity to create content that will add value to your communications.
– Website as social proof
– Sales page as a reassurance element to increase conversion
– Use cases to showcase your company and project your future users into use
– Blog to illustrate an article with the right persona
– Publish on your social networks to increase reach among your target audience
Everywhere, your customer will be a true ambassador for your company, and your best advertisement.
A better understanding of your market
By listening to your video testimonials, you’ll learn more about your customers.
To do this, be sure to ask the following questions:
– What was their problem before they turned to you?
– How did he proceed before using your solution?
– How has your solution impacted their business?
– What’s missing from your solution to make it perfect?
With these questions, you’ll learn more about your customers’ initial situation, market alternatives and expectations. So you need to ask as many customers as possible these questions, and listen carefully to your video testimonials to note what comes up most often.
You’ll gain extensive market knowledge and become an expert in your field.
This perfect knowledge will give you a serious edge over your competitors and enable you to develop the best solutions for your customers.