Why video testimonials are changing the rules of the game

Video testimonials are gaining in popularity and effectiveness as a marketing tool, as they offer potential customers a more personal and engaging way to learn about a product or service.

Positive experiences

By highlighting the positive experiences of existing customers through video, companies can build trust and credibility with potential customers, which can ultimately lead to increased sales and revenues.

Great broadcasting possibilities

What’s more, video testimonials can be shared on a variety of platforms and reach a wider audience than written testimonials, making them a more effective way of presenting a product or service and demonstrating its value to potential customers. As well as putting the testimonial video on your website, you can also put it on youtube, the world’s second largest search engine after google. And of course on your various social networks, where with the right targeting, the impact of your testimonials can be enormous.

Additional feedback

In addition, video testimonials can provide valuable feedback and insight into areas where companies can improve, making them a valuable tool for predicting and improving a company’s future success. Your customers won’t hesitate to tell you what they like best about your products or services , let alone what they don’t like. It can be very interesting to launch a video testimonial campaign with your customers, especially those who are not satisfied, in order to get detailed feedback on what they would like to see improved. It’s a sure-fire way to stay in touch with your market.

Conclusion

Overall, the use of video testimonials should continue to grow and evolve in the years to come. They will definitely change the rules of the game compared to written testimonials, and perhaps even surpass them in terms of use.

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