Top 5 advantages of video testimonials
N°1 – Video testimonials enhance your reputation.
Do you know the classic text testimonial? The one everyone puts on their sales pages. Video testimonials are the enhanced version of text testimonials. It has the same effect on your reputation, only better. Only more efficient.
It is more effective than text testimony for 3 reasons:
– It is in video form, which is the format most frequently used by Internet visitors.
– It conveys a message more easily because you can watch and hear a customer testify.
– It’s more believable because you can see real human faces.
It will therefore be easier to convince a larger number of visitors that you are a trustworthy company. A good reputation is a key long-term factor in increasing your sales.
N°2 – Video testimonials help your SEO ranking.
Video testimonials will improve your company’s SEO because they are in video format. The video format is easy to share on different platforms and is widely consumed by Internet users. The first thing to do is to publish them on various video platforms. Be careful, however, to respect the platform’s creative codes in order to appeal to its audience. A video testimonial won’t look the same on Linkedin, Instagram or even TikTok.
Video testimonial subtitles are another important SEO element. In fact, if your video testimonials include a subtitle track, then they will be taken into account by search engines when referencing the web page on which the testimonials are located. A subtitle track is a file that integrates the time codes of your texts in .SRT format, which you add when your video is uploaded to Youtube, for example.
Videos also appear in search results, giving you an additional gateway to your website. Don’t forget that Youtube is the second largest search engine after Google. It’s worth investing in this platform.
N°3 – Video testimonials are a bulwark against AI.
Since the arrival of ChatGPT, generative AI has become an integral part of everyday business life. Communication and marketing in particular.
It’s both a positive impact and a help in content creation. But also a negative impact, as too many people have abused AI to generate entire articles or web pages.
The result of these drifts with AI? Major web players are developing tools to instantly detect AI-generated content. Because this content is of little interest to Internet users. Sometimes it’s even completely wrong.
The solution to all this AI-generated content? Honesty and transparency. Video testimonials are a solution for creating honest, credible content. When your competitors are penalized by a short-term AI strategy, your reputation and SEO will be intact.
N°4 – Video testimonials help you improve your products and services.
Who better than your customers to testify to the experience they’ve had with your products and services?
To be a top-notch company that lasts over time, you need to provide the best possible satisfaction with your services. And to get there, you need to hear your customers’ feedback.
A great way to hear your customers’ feedback is through video testimonials. Because video testimonials are unfiltered, and you can see and hear your customer, you’ll get more accurate feedback on how your customers feel about your company.
Think of the video testimonials as an interview, where you have the opportunity to ask more specific questions about your experience and any friction you may have encountered. Listen carefully to what your customers tell you…sometimes it’s just a few words in a sentence that can put you on the track of a major improvement for your business.
N°5 – Video testimonials give you a better understanding of the market.
Testimonials give you a superpower: a perfect knowledge of your customers.
By seeing all your video testimonials, you’ll acquire :
– The definition of a customer who loves your company and is willing to testify
– The persona of your ideal customer. You can even see what it looks like in the video.
– Their real feelings about your company and your services thanks to audio.
Because of its audio and video format, video testimonials provide additional details that text testimonials alone cannot. These details will make all the difference and take your market knowledge to the next level.
Better knowledge of the market will enable you to increase your sales more rapidly.