How to broadcast your video testimonials (5 tips)
Video testimonials are great. Making the most of it is better!
Collecting customer testimonials is undoubtedly the most complicated part. So as not to waste all your efforts, you need to make the most of this precious material to get the most out of the time/money spent collecting it.
Here are our top 5 tips for broadcasting video testimonials.
Video testimonial : Social proof no. 1
Video testimonials combine the power of recommendation with the effectiveness of video.
It’s more powerful than text advice, because you can watch and listen to real human beings testify to their experience. It’s ultra authentic.
The icing on the cake: your customers become ambassadors for your company.
Your prospects are sure to be reassured.
Social networks
Video testimonials fit perfectly into a content strategy on social networks. Be careful, however, to adapt the format to your platform.
Vertical for Tiktok, Instagram, Pinterest, Youtube Shorts. Square for a Linkedin, Facebook or Twitter post.
When properly adapted, video testimonials serve several purposes on social networks:
– Brand visibility (awareness)
– More authentic communication (brand image)
– Generate interaction (virality)
– Promote your products/services
– Reaching your target audience
– Vary the type of content on your social networks
The mail
It’s a distribution strategy that’s often overlooked, yet has proven its worth.
Including a video in an e-mail significantly improves the click-through rate.
The most obvious example is integrating a testimonial video into a newsletter.
It’s a great way to liven up your newsletter, giving your customers a chance to talk about a particular aspect of your product or service. It’s a new way of informing your readers.
2 other ideas for mail :
– Using a video testimonial to boost sales
– Include a video testimonial in your signature
The blog
The blog is widely used by companies to improve a site’s SEO or to help disseminate their content strategy.
Depending on the subject of the article, it may be a good idea to have one of your customers take part in a video interview, to give you the benefit of their expertise and support your point.
You can get them to testify about a feature of your product or an experience of your service. Or anything else that gets him talking about his favorite subject.
What’s more, putting your video on Youtube will boost your article’s SEO and the article will boost your video’s views. A real virtuous circle.
Advertising
The blog is widely used by companies to improve a site’s SEO or to help disseminate their content strategy.
Depending on the subject of the article, it may be a good idea to have one of your customers take part in a video interview, to give you the benefit of their expertise and support your point.
You can get them to testify about a feature of your product or an experience of your service. Or anything else that gets him talking about his favorite subject.
What’s more, putting your video on Youtube will boost your article’s SEO and the article will boost your video’s views. A real virtuous circle.
The website
A classic, but the logical next step in your action plan for distributing your video testimonials: your website!
But not just any old way.
There are several ways to do this:
– On your home page, with a selection of video testimonials as thumbnails (display 3 thumbnails). You can strategically place them high up on the page, in place of the list of customer logos you’ve put up, which your competitors will no doubt have.
– On your sales pages, right next to or above the add-to-cart/price list, to remove the last remaining obstacles for your prospects.
– On a dedicated page in your site’s menu.
Conclusion
By implementing these 5 means of dissemination for your company, you’ll be spreading the social proof of the benefits of your product/service far and wide. Especially as it’s not a strategy that requires a lot of technical expertise or budget. We advise you to implement this quickly to improve your conversion rate and therefore your sales!