How to broadcast your video testimonials (5 tips)

Video testimonials are great. Making the most of it is better!
Collecting customer testimonials is undoubtedly the most complicated part. So as not to waste all your efforts, you need to make the most of this precious material to get the most out of the time/money spent collecting it.
Here are our top 5 tips for broadcasting video testimonials.

Video testimonial : Social proof no. 1

Video testimonials combine the power of recommendation with the effectiveness of video.
It’s more powerful than text advice, because you can watch and listen to real human beings testify to their experience. It’s ultra authentic.
The icing on the cake: your customers become ambassadors for your company.
Your prospects are sure to be reassured.

Social networks

Video testimonials fit perfectly into a content strategy on social networks. Be careful, however, to adapt the format to your platform.
Vertical for Tiktok, Instagram, Pinterest, Youtube Shorts. Square for a Linkedin, Facebook or Twitter post.

When properly adapted, video testimonials serve several purposes on social networks:

– Brand visibility (awareness)
– More authentic communication (brand image)
– Generate interaction (virality)
– Promote your products/services
– Reaching your target audience
– Vary the type of content on your social networks

The mail

It’s a distribution strategy that’s often overlooked, yet has proven its worth.
Including a video in an e-mail significantly improves the click-through rate.
The most obvious example is integrating a testimonial video into a newsletter.
It’s a great way to liven up your newsletter, giving your customers a chance to talk about a particular aspect of your product or service. It’s a new way of informing your readers.

2 other ideas for mail :

– Using a video testimonial to boost sales
– Include a video testimonial in your signature

The blog

The blog is widely used by companies to improve a site’s SEO or to help disseminate their content strategy.
Depending on the subject of the article, it may be a good idea to have one of your customers take part in a video interview, to give you the benefit of their expertise and support your point.
You can get them to testify about a feature of your product or an experience of your service. Or anything else that gets him talking about his favorite subject.
What’s more, putting your video on Youtube will boost your article’s SEO and the article will boost your video’s views. A real virtuous circle.


The blog is widely used by companies to improve a site’s SEO or to help disseminate their content strategy.
Depending on the subject of the article, it may be a good idea to have one of your customers take part in a video interview, to give you the benefit of their expertise and support your point.
You can get them to testify about a feature of your product or an experience of your service. Or anything else that gets him talking about his favorite subject.
What’s more, putting your video on Youtube will boost your article’s SEO and the article will boost your video’s views. A real virtuous circle.

The website

A classic, but the logical next step in your action plan for distributing your video testimonials: your website!
But not just any old way.
There are several ways to do this:

– On your home page, with a selection of video testimonials as thumbnails (display 3 thumbnails). You can strategically place them high up on the page, in place of the list of customer logos you’ve put up, which your competitors will no doubt have.
– On your sales pages, right next to or above the add-to-cart/price list, to remove the last remaining obstacles for your prospects.
– On a dedicated page in your site’s menu.


By implementing these 5 means of dissemination for your company, you’ll be spreading the social proof of the benefits of your product/service far and wide. Especially as it’s not a strategy that requires a lot of technical expertise or budget. We advise you to implement this quickly to improve your conversion rate and therefore your sales!

11 things about video testimonials your teachers didn’t tell you.

Are you a student? Have you studied marketing or communications? Or simply studies on these subjects? Then this article is for you. Here are 11 things you need to know that your teachers haven't told you.1. Video testimonials can be more effective than written...

Why should you focus on your credibility today?

Numerous companies in all marketsStarting a business has never been easier. With simplified procedures, easy access to information and an ever-increasing number of training courses in every field, it's easier to set up a business today than it was 10 years ago. Even...

Company: how can I boost my brand’s credibility?

It's becoming easier and easier to launch a business and compete with established companies. A good way to protect your company against new players is credibility.Building credibility means collecting social proof.It's a powerful asset that will differentiate you and...

How can you generate UGC for your company?

In a previous article, we looked at what UGC is and how it can be applied to any type of business. The advantages of UGC are many: it's cheap to produce, effective thanks to its authenticity, and turns your customers into ambassadors. This time, we're going to show...

How to build a solid reputation as an entrepreneur

In today's world, being self-employed is no mean feat. Faced with fierce competition and an increasingly demanding public, reputation has become a precious currency. Building a solid reputation is essential to gaining the trust of potential customers and building a...

How do you convince your customers to record a testimonial?

IntroVideo testimonials are social proof number 1. You know that, I've said it often enough here on this channel, and so have my guests. But it's not always easy to collect testimonials from customers. Beyond the technical aspect, you need to be able to convince them...

AI is a danger for video testimonials

Since the arrival of ChatGPT in our daily lives, generative AIs have multiplied. For creating logos, images, text, chatbots...and even videos. Today, it's possible to create fake video testimonials with the help of AI, albeit with some effort. AI can therefore...

4 – 5 ways to capture customer testimonials on video

If you're reading this introduction, you already know that video customer testimonials are a highly effective way of standing out from the crowd. Your customers become true ambassadors for your company, spreading the word. In this article, we give you 5 ways to...

9 reasons why you should talk to your boss about video testimonials.

You're a marketing or communications professional. You're on top of all the latest trends that will enable your company to outperform all your competitors. And in particular, the latest big marketing trend for reputation-building: video testimonials.But unfortunately,...

5 tips to convince your customers to record a video testimonial

Getting a video testimonial requires a few more steps and a bit more guidance from your customers than getting a text review, that's for sure! But here are 5 tips to help you get there: ExplainFirst of all, explain to your customer why you want to produce video...

Is text testimony dead?

Just as we announced the end of influencers a few years ago, we believe that text reviews as we know them today are set to disappear. Not because social proof will no longer be a powerful psychological bias for the buyer...but rather because it will have lost its...

5 tips to convince a customer to make a video testimonial

When you're making your first video testimonials, it can be complicated to convince your customers to agree to testify. The first difficulty is convincing yourself! Often, our best customers were initially reticent about video testimonials. They were afraid to...

5 reasons to make customer testimonials UGC videos

Customer testimonials are appearing more and more frequently in the BtoB sector, but are still mostly in text format. And yet, making them in video means relying on the most widely consumed medium on the Internet. In fact, only 20% of prospects read the text on a...

What does “UGC” mean?

You're on Linkedin or Tiktok, you're closely following news from the marketing and communications sphere, and you see the term UGC coming up more and more in certain videos or posts. What's this new marketing term? We've come to the right place to explain...

The future of video testimonials in the next five years

Video testimonials are becoming increasingly popular in BtoB marketing.These videos are effective for companies that want to gain credibility with their prospects. Let's imagine what the future of video testimonials might look like...Augmented realityIn the next 5...

Why are video testimonials cuter than kittens?

It's an intriguing question. Some might even call it bizarre. But wait a little longer for the explanations.Why kittens?If we're talking about kittens, it's because some companies don't hesitate to use kittens as a means of communication to attract the attention of...

10 ways video testimonials make coaches rich

Coaches, whether online or offline, need more than anyone to prove the relevance and effectiveness of their coaching to their prospects.But the coaches don't have anything concrete to show.And as we often say: who better to talk about your services than your...

After social proof, social doubt

You are standing in front of a restaurant with which you have a reservation. You'll notice a number of rewards displayed on the wall. Apparently, this restaurant was voted "best restaurant" according to a well-known guide every year from 2010 to 2020. But why is it...

Your first growth marketing action as a beginner.

When we talk about "Growth Marketing", it can seem a complicated and vast discipline. It covers a lot of ground and there's a lot to know. That's true... only in part. Everyone can take the first Growth action at their own level, and we'll see how.What is "Growth...

Top 5 advantages of video testimonials

N°1 - Video testimonials enhance your reputation.Do you know the classic text testimonial? The one everyone puts on their sales pages. Video testimonials are the enhanced version of text testimonials. It has the same effect on your reputation, only better. Only more...

The added value of video testimonials for your business

In a world where everything has gone digital, companies are constantly looking for ways to stand out from the constant noise. Video testimonials can be an effective strategy for achieving this. In this article, we'll explore why video testimonials are so valuable. How...

How to start using video testimonials from your customers

You've probably heard in podcasts or youtube videos that using video testimonials in your marketing can be a game-changer. Or maybe even read about it in one of our articles. Want to get started but don't know how?To start using video testimonials from your customers,...

Why video testimonials are changing the rules of the game

Video testimonials are gaining in popularity and effectiveness as a marketing tool, as they offer potential customers a more personal and engaging way to learn about a product or service.Positive experiencesBy highlighting the positive experiences of existing...

5 ways video testimonials can help you launch a business

Starting a business is a journey fraught with obstacles. And the search for social proof often takes a back seat at first. And yet, investing in them, and in particular video testimonials, right from the start of your business, is a major asset.Here are 5 ways video...

Marketing: What is “UGC”? Explanations.

If you follow marketing trends closely, you may have heard of "UGC" without knowing what it means. It's time to shed some light on the subject with this article to fully understand the ins and outs of this new marketing method.What does UGC stand for?UGC is an acronym...

7 crazy (but true) things about video testimonials

Marketing expert or not, video testimonials contain a few universal truths that everyone needs to know.Here are 7 crazy (but true) things about video testimonials.1. Video testimonials are more effective than written testimonials in building trust and credibility with...

3 video testimonial best practices to apply as a matter of urgency!

Video testimonials require a few best practices that you should be aware of to quickly improve your reputation. In this article, the top 3 best practices to apply as a matter of urgency!Best practice no. 1: systematically request a video testimonial for every sale.You...

Save your business with video testimonials alone

There can be many reasons why a company is in difficulty. One common reason is that the company is not sufficiently differentiated in a competitive market, and lacks credibility in relation to its competitors. Action must then be taken to improve the company's...

How can video testimonials change your business?

Companies can see their future impacted by the addition of video customer testimonials. By bringing the power of social proof", video testimonials boost corporate reputation. Find out more about all the aspects of this change in this article.Video testimonials create...