How to build a solid reputation as an entrepreneur

In today’s world, being self-employed is no mean feat. Faced with fierce competition and an increasingly demanding public, reputation has become a precious currency.

Building a solid reputation is essential to gaining the trust of potential customers and building a sustainable business. This article will explore the importance of reputation, the different ways to build it and how video testimonials can play a crucial role in this process.

The importance of reputation for an independent

A freelancer’s reputation is often his or her first contact with a potential customer. It stands for reliability, quality of service and professionalism.

A solid reputation can not only attract new customers, but also help retain existing ones. As a freelancer, your reputation is directly linked to you as an individual, which makes it all the more essential to manage it well.

The different ways of building a reputation.

Building a solid reputation doesn’t happen overnight. You have to be patient. It demands consistency and a constant commitment to excellence.

This may involve aspects such as :
– exceptional customer service.
– maintaining a positive online presence.
– offering consistent quality work.
– commitment to deliver on promises made to customers.

Every positive interaction helps build your reputation.

Using video testimonials to enhance reputation.

Video testimonials are a particularly effective way of building and strengthening your reputation. They offer an authentic and personal way of demonstrating your customers’ satisfaction and the success of your services or products. Potential customers can see and hear directly from people who have benefited from your services, which can greatly enhance trust.

With tools like YourCharlie, collecting video testimonials has never been easier, allowing you to enrich your reputation with concrete, personal testimonials.

How can YourCharlie help collect and share these stories?

YourCharlie is an online software program that helps you collect video testimonials from your customers. It guides you step by step in inviting your customers. YourCharlie offers an all-in-one platform for remote recording of video responses and automatic video editing. And of course, image rights are automatically included.
What’s more, you only pay for the videos you need. If you collect only 2 video testimonials, you will only pay for 2 testimonials. No subscription or commitment. As a freelancer, it’s bound to be a good deal.

Is text testimony dead?

Just as we announced the end of influencers a few years ago, we believe that text reviews as we know them today are set to disappear. Not because social proof will no longer be a powerful psychological bias for the buyer...but rather because it will have lost its...

6 questions to ask a customer after an online training course

Charlie is a great tool for those in the personal services industry, because social proof (video testimonials) is the best selling point, if not the only one.In fact, online coaches and trainers need their customers to recommend their services to others in order to...

What does “UGC” mean?

You're on Linkedin or Tiktok, you're closely following news from the marketing and communications sphere, and you see the term UGC coming up more and more in certain videos or posts. What's this new marketing term? We've come to the right place to explain...

Why video testimonials are changing the rules of the game

Video testimonials are gaining in popularity and effectiveness as a marketing tool, as they offer potential customers a more personal and engaging way to learn about a product or service.Positive experiencesBy highlighting the positive experiences of existing...

3 video testimonial best practices to apply as a matter of urgency!

Video testimonials require a few best practices that you should be aware of to quickly improve your reputation. In this article, the top 3 best practices to apply as a matter of urgency!Best practice no. 1: systematically request a video testimonial for every sale.You...

Save your business with video testimonials alone

There can be many reasons why a company is in difficulty. One common reason is that the company is not sufficiently differentiated in a competitive market, and lacks credibility in relation to its competitors. Action must then be taken to improve the company's...

5 reasons to make customer testimonials UGC videos

Customer testimonials are appearing more and more frequently in the BtoB sector, but are still mostly in text format. And yet, making them in video means relying on the most widely consumed medium on the Internet. In fact, only 20% of prospects read the text on a...

Marketing: What is “UGC”? Explanations.

If you follow marketing trends closely, you may have heard of "UGC" without knowing what it means. It's time to shed some light on the subject with this article to fully understand the ins and outs of this new marketing method.What does UGC stand for?UGC is an acronym...

Customer testimonial: What are the right questions to ask?

Number of questionsWith video testimonials, the number of questions is limited. Not for technical reasons, but to maximize broadcast performance. Indeed, if the testimonial video is too long, your target audience won't watch it all the way through, and may miss out on...

How can video testimonials boost your conversion?

A few years ago, video testimonials were only used by companies with large marketing budgets. Today, this is no longer just an option for major brands. Why so much power? The answer is simple: because people prefer to trust people they identify with rather than...

The added value of video testimonials for your business

In a world where everything has gone digital, companies are constantly looking for ways to stand out from the constant noise. Video testimonials can be an effective strategy for achieving this. In this article, we'll explore why video testimonials are so valuable. How...

11 things about video testimonials your teachers didn’t tell you.

Are you a student? Have you studied marketing or communications? Or simply studies on these subjects? Then this article is for you. Here are 11 things you need to know that your teachers haven't told you.1. Video testimonials can be more effective than written...

How can you generate UGC for your company?

In a previous article, we looked at what UGC is and how it can be applied to any type of business. The advantages of UGC are many: it's cheap to produce, effective thanks to its authenticity, and turns your customers into ambassadors. This time, we're going to show...

How do you convince your customers to record a testimonial?

IntroVideo testimonials are social proof number 1. You know that, I've said it often enough here on this channel, and so have my guests. But it's not always easy to collect testimonials from customers. Beyond the technical aspect, you need to be able to convince them...

Video testimonials: a powerful tool for increasing your conversion rate

In an increasingly competitive digital world, gaining an edge can often mean the difference between success and failure. One of the most effective tools for achieving this is the use of video testimonials. This article will examine the importance of the conversion...

5 tips to convince your customers to record a video testimonial

Getting a video testimonial requires a few more steps and a bit more guidance from your customers than getting a text review, that's for sure! But here are 5 tips to help you get there: ExplainFirst of all, explain to your customer why you want to produce video...

Why are video testimonials cuter than kittens?

It's an intriguing question. Some might even call it bizarre. But wait a little longer for the explanations.Why kittens?If we're talking about kittens, it's because some companies don't hesitate to use kittens as a means of communication to attract the attention of...

The evolution of testimonials

Testimonials have evolved over time as a marketing tool, from oral testimonials, the famous word-of-mouth, to written testimonials, propelled in particular by ecommerce sites. And finally to video testimonials, with the rise of technological means.EarplugsWord of...

5 tips to convince a customer to make a video testimonial

When you're making your first video testimonials, it can be complicated to convince your customers to agree to testify. The first difficulty is convincing yourself! Often, our best customers were initially reticent about video testimonials. They were afraid to...

15 key steps for making video testimonials

Would you like to start making video testimonials but don't know how? If you use our Charlie tool, it'll be very simple, as we'll guide you through every step.If you want to do it yourself, then here's a short guide with the 15 steps you need.1. Identify satisfied...

5 ways video testimonials can help you launch a business

Starting a business is a journey fraught with obstacles. And the search for social proof often takes a back seat at first. And yet, investing in them, and in particular video testimonials, right from the start of your business, is a major asset.Here are 5 ways video...

AI is a danger for video testimonials

Since the arrival of ChatGPT in our daily lives, generative AIs have multiplied. For creating logos, images, text, chatbots...and even videos. Today, it's possible to create fake video testimonials with the help of AI, albeit with some effort. AI can therefore...

The future of video testimonials in the next five years

Video testimonials are becoming increasingly popular in BtoB marketing.These videos are effective for companies that want to gain credibility with their prospects. Let's imagine what the future of video testimonials might look like...Augmented realityIn the next 5...

How to start using video testimonials from your customers

You've probably heard in podcasts or youtube videos that using video testimonials in your marketing can be a game-changer. Or maybe even read about it in one of our articles. Want to get started but don't know how?To start using video testimonials from your customers,...

After social proof, social doubt

You are standing in front of a restaurant with which you have a reservation. You'll notice a number of rewards displayed on the wall. Apparently, this restaurant was voted "best restaurant" according to a well-known guide every year from 2010 to 2020. But why is it...

10 ways video testimonials make coaches rich

Coaches, whether online or offline, need more than anyone to prove the relevance and effectiveness of their coaching to their prospects.But the coaches don't have anything concrete to show.And as we often say: who better to talk about your services than your...

7 crazy (but true) things about video testimonials

Marketing expert or not, video testimonials contain a few universal truths that everyone needs to know.Here are 7 crazy (but true) things about video testimonials.1. Video testimonials are more effective than written testimonials in building trust and credibility with...

Company: how can I boost my brand’s credibility?

It's becoming easier and easier to launch a business and compete with established companies. A good way to protect your company against new players is credibility.Building credibility means collecting social proof.It's a powerful asset that will differentiate you and...

How do I add a video to my Google business listing?

It's your Google listing that appears first when someone searches for your company or a service you offer. Adding a video to your Google listing gives you an extra edge. It's the key to optimizing your search engine optimization! So adding a video testimonial can help...

Why should you focus on your credibility today?

Numerous companies in all marketsStarting a business has never been easier. With simplified procedures, easy access to information and an ever-increasing number of training courses in every field, it's easier to set up a business today than it was 10 years ago. Even...