7 crazy (but true) things about video testimonials

Marketing expert or not, video testimonials contain a few universal truths that everyone needs to know.

Here are 7 crazy (but true) things about video testimonials.

1. Video testimonials are more effective than written testimonials in building trust and credibility with potential customers.

2. Video testimonials are more easily shared on the Internet via social networks.

3. Video testimonials are more concrete for a prospect to see a product in action.

4. Video testimonials perform better in advertising.

5. Video testimonials build customer loyalty

6. Video testimonials enhance corporate marketing strategy

7. Short video testimonials perform better on social networks.

Conclusion

Now you too know the 7 truths about video testimonials. It’s up to you whether you want to share or keep these precious truths to yourself.

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