The future of video testimonials in the next five years
Video testimonials are becoming increasingly popular in BtoB marketing.
These videos are effective for companies that want to gain credibility with their prospects. Let’s imagine what the future of video testimonials might look like…
In the next 5 years, testimonial videos will move towards greater use of augmented reality and virtual reality to offer consumers an immersive experience. Companies will use these technologies to demonstrate the various benefits of their products or services in a more interactive and engaging way.
What’s more, facial recognition technology will also be on board to show the emotional expression of witnesses and reinforce the authenticity and credibility of videos. This technology will be relevant for demonstrating customer satisfaction and enthusiasm for their products or services.
Testimonial videos will undoubtedly evolve towards the use of voice recognition technology to offer consumers a more personal and engaging experience. Companies will use this technology to show the different opinions and views of customers on their products or services, helping consumers to form their own opinions.
In addition, testimonial videos will use data analytics technology to understand video performance and improve content quality and effectiveness. Companies will use this technology to analyze data such as views, likes, comments and shares to understand what’s working well and what can be improved.
Finally, artificial intelligence will be used to create personalized content tailored to consumer preferences. Companies will use this technology to create unique testimonial videos customized to consumers’ tastes and interests, helping them feel more confident about their purchase.
In short, testimonial videos will move towards more frequent use of advanced technology to deliver an immersive, interactive and personalized experience to consumers, helping brands achieve their marketing and sales objectives.