Your first growth marketing action as a beginner.
When we talk about “Growth Marketing”, it can seem a complicated and vast discipline. It covers a lot of ground and there’s a lot to know.
That’s true… only in part. Everyone can take the first Growth action at their own level, and we’ll see how.
What is “Growth Marketing”?
It’s a discipline that aims to increase a company’s growth quickly and steadily over the long term, by focusing on the overall user experience.
It’s a multi-channel strategy. Social networks, blogs, SEA campaigns, etc. are all tools that the company can use.
Another distinctive feature of Growth Marketing is its focus on customer motivations. Instead of focusing entirely on conversion and sales, he directs his actions towards information that can help the consumer make a purchase. It helps to build customer loyalty and extend customer life.
Refine your communication strategy with this “Growth” method.
You’ll find it hard to do all the communication activities at once to promote your new product or service.
But you can prioritize your communication actions by following these 3 steps:
1️⃣ – Brainstormez
with your team on any communication initiatives you may undertake.
Don’t limit yourself with ideas.
2️⃣ – Organize your ideas
in a table with 6 columns: action, qualification, scope, confidence, ease, budget and score. The 5 middle columns are notes from 1 to 5.
Action: describe your idea
Qualification: will you reach a qualified audience for your product?
1 for a low-qualified audience and 5 if it’s your core target.
Scope: Will this action reach a large audience?
1 if the reach is very small (under 100 people) and 5 if you can reach millions of people.
Confidence: how confident are you in this action?
1 if you don’t believe in the success of this action and 5 if you’re sure it will work.
Ease: will you find it difficult to perform the action?
1 if it will take you months of work and 5 if you can do it tomorrow.
Budget: what level of financial investment will be required?
1 if it costs you investments you can’t afford at the moment and 5 if it costs you €0
Score: The score obtained by multiplying all the previous columns.
3️⃣ – Calculate and prioritize
Do the calculations for each action to obtain its priority score.
Now that you’ve got the scores, you can prioritize the actions to be taken.
Those with a high score should be given priority.
The aim of this method is to help you see more clearly which actions will have the greatest impact on your business, weighted by confidence, ease of implementation and, above all, budget.
This method isn’t the ultimate hack that’s going to blow up the company, but it does help you organize your communication actions.