5 reasons to make customer testimonials UGC videos Customer testimonials are appearing more and more frequently in the BtoB sector, but are still mostly in text format. And yet, making them in video means relying on the most widely consumed medium on the Internet. In...
Marketing: What is “UGC”? Explanations. If you follow marketing trends closely, you may have heard of “UGC” without knowing what it means. It’s time to shed some light on the subject with this article to fully understand the ins and outs...
How can video testimonials boost your conversion? A few years ago, video testimonials were only used by companies with large marketing budgets. Today, this is no longer just an option for major brands. Why so much power? The answer is simple: because people prefer to...
