Why video testimonials and not written ones?

Video testimonials are more authentic than written ones. We don’t always know who’s behind a written testimony. There are a lot of false written testimonials circulating on the internet. Trustpilot aims to remove 2.7 million fake reviews from its platform by 2021. That’s why a video testimonial showing a real customer recounting his or her experience with your company increases your credibility.

85% of people in the UK and US say they are willing to disclose their identity to protect other consumers from online misinformation. (Trustpilot)