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How can a video testimonial boost sales?

Video testimonials are a combination of recommendation and the video media that are widely consumed on the Internet. This constitutes social proof, an essential psychological bias in a buyer’s decision-making process. Without social proof, your potential buyer will have doubts and may look elsewhere…

By displaying video testimonials in your communications and sales pages, your future buyer is reassured by the authenticity and credibility of the testimonials. Real customers with a real buying experience, and your conversion rate increases.