Is text testimony dead? Just as we announced the end of influencers a few years ago, we believe that text reviews as we know them today are set to disappear. Not because social proof will no longer be a powerful psychological bias for the buyer…but rather...
How do you convince your customers to record a testimonial? Intro Video testimonials are social proof number 1. You know that, I’ve said it often enough here on this channel, and so have my guests. But it’s not always easy to collect testimonials from...
Save your business with video testimonials alone There can be many reasons why a company is in difficulty. One common reason is that the company is not sufficiently differentiated in a competitive market, and lacks credibility in relation to its competitors. Action...
